IKEA

http://www.culturepub.fr/videos/ikea-jouets.html

I think that it’s a really funny ad. A boy is playing with all their toys. But we could see one of the playthings which is different from the rest. In fact, we could suppose that he finds the sex toy from their mother or father in the living room.

I think that the boy couldn’t realise what he found. What a shame, a pity to be in this situation for a mother. The message is direct: You never want to be in this situation face to your child…so put in order all your stuffs. Go to IKEA and buy furnitures.

The boy makes guilty every parent. But the comical situation will touch them. By this way they will remember about it easily.

To finish, I think that a funny situation is a better way to reach the public. If people laugh, it means that they understand the message and hold it.

Peugeot 806

You could find the advertising of Peugeot 806 in the following links http://www.motorvideopubz.fr/peugeot806.html 
http://www.culturepub.fr/videos/peugeot-806-roller-coaster.html

I think taht in this advertising children have an other role. They become prescriber. in fact, in this publicity they ask the parent to buy a car. When the communication campaign has been launch on the medias, they propose to the public different add. All of them had the same slogan and were orgazined in the way.

The childrens try to convince their parents to buy the 806 . They are the oder of the action. They take the place of king child on the family. They don’t ask their parents, they order them and do blackmail to oblige them to buy the car. In the ad, the parents are a little bit scared by the events. They are terrofied by the next action of their children’s. Kids become, with this ad, the parents and the parents children face to the action of their progeny.

Herta advertising

http://www.culturepub.fr/videos/herta-knackis-le-moulin.html

I think that this advertising is really interesting for the entire woman’s who are watching it. In fact, the children here have a significant role. The collateral actions of the two characters give us the felling of intimacy.

The boy is speaking to every woman’s: “look at me. I’m so fragile and innocent.” And of course, every mummy will be touch by these kid’s stuffs. But at the same time, we could see the mum preparing the lunch. It gives us the image of a “good mum” which prepares the lunch for her boy and give him the best product: “Herta” jam. The add tell us: the simple products are the best for your children, be a good mum, give your kids Herta Jam.

We could see a second way to understand it. This ad is pretty old 80’s. At this moment, most of the woman’s were working and growing there children’s at the same time. The trend was not new but it becomes considerable during the 80’s. So the publicists say to the mum an other speech: you are working but you want the best for your kids give them Herta Jam.

It means that even if mums are not there for your kids, Herta is here to help them to provide the best food and love them. The publicists improve this feeling by using traditional tools like the cap and knickers. I don’t remember this kind of clothes. It’s so traditionalist. A second fact is that the ad is playing on the country where the real and healthy food is produced.

For me, the boy here is the way to make guilty the entire mum, he indirectly asks them questions: do you love me, do you give me good food? and an answer appear to the mum Herta…

Condoms advertising

Video

I hate children! I think that the man is thinking that during the all spot…

Everyone already see this situation one boy or girl doing a huge tantrum in the supermarket. Everyone empathize with the poor father or mother who can’t calm down his children. What a shame for him.

In this add the publicist use the children to manipulate the adults. It’s easy to use them for condom advertising. In fact, the companies and publicists know that the accidents are frequent and in most the case the father doesn’t want of the children. So, they use the boy and tell the father: you will never leave this situation, use condom. The boy’s tantrum is using to manipulate the adults in particular the men’s.

And for me the message works very well and is easy to understand it!

Choco Suisse

One of the most well knows advertising in France!

The boy in this movie has a simple role but essential for the brand. On the video, we could see a boy eating yogurts close from their gold fish aquarium. We heard step in the background. The boy panics and puts his spoon in the aquarium. After that, he says to his mum: «Maurice a manger tout les choco suisse, tu pousses le bouchon un peu trop loin Maurice”. In English, Maurice (the gold fish) have been eating all the Choco Suisse (Yogurts)” a French expression which mean that Maurice fools too much of the yogurts. This advertising is really funny and most of people remember it really easily.

The boy has a significant role in this add. He speaks to all mummies which are watching TV. They could easily recognize her, when they find their children which are doing a stupidity. How to argue a child which has chocolate on their face and say a cute sentence.

By this way, the brand gets empathic view from the entire woman in particular the mummy. They are amusing and touch by the advertising. They find it funny and cute. To finish the main point is that they remembered of it which means that they will buy (maybe) the product when they will be in the supermarket.

Children and advertising

To begin a little report about children and advertising:

·     Children’s don’t like advertising on TV. It annoys them and they think that it’s a lie (71%). Before 12 years old children’s don’t realize that advertising is merchant tool. After 12 years, they begin to understand the role of advertising and have their first sign of rejection.

·     They don’t realize that advertising influence their life in particular their way of consumption.

·     Before 10 years old, they confuse a cartoon and advertising. After they begin to understand the commercial aspect of advertising but they don’t how to analyze it.

Advertising allows the brand to get certain brand awareness. In fact, the children’s couldn’t understand the message but the attractiveness of the spot allow them to get a better knowledge about the brand. After 10 years, they understand the message and are influenced in their consumption.

I think that advertising gives many roles to the children’s: the buyer, the counsellor, the chief… And it’s really easy to see it in advertising. After that the parents need to have a role of regulation. The influence during the early year of the children’s will influence them for their whole customer life.

Presentation

Hello everybody!!!

My blog is about children and advertising. I’ll try to explain you how are used children’s by the publicists and why they are used by them.

I hope that it’ll interest you. I’m waiting for your comments!